Breaking Free from Burnout: Why Passion and Purpose Matter More Than Pressure
To the moms, business owners, executives, and anyone out there who has felt the relentless weight of burnout, I want to tell you a personal story — one I know you will understand because maybe you’ve lived it too.
For years, I lived caught in a cycle of burnout and disempowerment. On the outside, it looked like I was thriving. I was driven, productive, and achieving. But underneath, I was running on fumes, chasing success fueled by external pressure. I thought if I just worked harder, pushed further, hit every goal, I’d finally feel fulfilled.
But the truth was, I was disconnected from myself. I was performing for approval, chasing the next achievement, measuring my worth by what others expected of me. It was exhausting. And no matter how much I accomplished, it never felt like enough.
The shift came when I realized that true, lasting fulfillment doesn’t come from ticking boxes or meeting external expectations. It comes from aligning your goals with who you truly are — from tapping into the vast magic of internal motivation, fueled by your own passion and purpose.
As the author of The Fulfillment Formula, I can’t wait for you to dive into Chapter 4, where we unpack this transformation in a tangible way. In this chapter, we explore the neuroscience behind effective goal-setting and why traditional SMART goals — while practical — often miss the deeper mark.
You see, SMART goals focus on external results: lose 20 pounds, hit a sales target, run a marathon. But without connection to your core values, these goals can feel empty. That’s why I introduce a different approach in the book: setting HEART goals.
HEART goals are holistic. They center on who you want to become, not just what you want to achieve. It’s the difference between saying “I want to lose 20 pounds” and saying “I am the type of person who prioritizes daily movement and honors my body.” That small but profound shift taps into your intrinsic motivation — the kind that comes from within, not from the outside world. It’s the fuel that keeps you going when external rewards lose their shine.
In The Fulfillment Formula, I walk you through how to use insights from psychology and neuroscience to make this shift. You’ll learn how writing down and visualizing your goals activates your brain’s reticular activating system and prefrontal cortex — the parts of your brain responsible for focus, prioritization, and success. These are your personal superpowers, and once you know how to activate them, you’ll experience a whole new level of clarity and momentum.
HEART goals are not just about checking accomplishments off a list. They’re about sustainable growth, authentic living, and building a life aligned with your deepest values. They help you break free from the burnout cycle because they are rooted in who you are, not just what you do.
This is just a taste of what’s to come. The Fulfillment Formula launches January 8, and I truly cannot wait for you to start this journey toward a more intentional and fulfilling life.
If you’ve ever felt like you’re running hard but going nowhere, I see you. I’ve been there. And I want you to know — you can break the cycle. You can redefine success on your own terms. You can live with passion, purpose, and joy.
With love,
Coach Crane